Fee-For-Solutions
EduFirst understands that not every institution needs a full-service OPM provider. Our mission is to bring exceptional services and solutions to the higher education market to best meet the unique needs for each institution.
Stand-Alone Services
EduFirst recognizes what it takes for colleges and universities to succeed on-ground and online. We offer a cadre of state-of-the-art first class services to assist you in reaching your institutional goals by implementing prudent strategies and solutions.
MARKETING
CALL CENTER
RECRUITING SERVICES
RETENTION
LEAD GENERATION
CONSULTING
Marketing
DEGREE DEMAND
EduFirst compiles and analyzes the Integrated Postsecondary Education Data System (IPEDS) data for the past five years to determine the number of degrees conferred and degree growth at both the national and regional levels. Top producers in each degree category will be identified and their programs will be analyzed to identify their competitive advantages.
COMPETITOR LANDSCAPE
We develop a list of up to 20 competitor institutions that offer online programs comparable to your selected programs. EduFirst will compile data for each program to include degree title, specializations, program length, cost, professional accreditation, prerequisite requirements, and admission requirements.
SEARCH VOLUME
We compile and analyze the average monthly search volume in Google for keywords related to each program. This analysis will determine the level of demand by prospective students as well as prominent search terms and nomenclature used by the target audience.
Call Center
Don’t lose out on new students! If you don’t connect with them quickly, someone else will!
We use our “quick lead” contact strategy with colleges all over the country, from Florida to Northern California and we understand how important first contact is to achieving and exceeding your enrollment goals.
First call and personalized email within minutes, NOT hours, after a prospective student requests information. Our conversion rates are up to 4x Higher if prospective students are reached within the first 24 hours. EduFirst averages an 80% contact success rate!
Recruiting Services
EduFirst is proud to offer a customized, cost-effective career development and job placement service for colleges of all sizes, with no direct out-of-pocket costs to the student. We work with hundreds of businesses in your community as well as the nation’s leading career and staffing agencies. EduFirst helps your institution set up a local employment network consisting of nearly every hospital, school district, law enforcement agency and medium to large business in your area. Our career planners undergo extensive training and must complete annual professional development hours through the National Career Development Association.
Retention
The goal for every student is graduation. We help students see your institution as the answer for all their educational needs.
We believe in strong retention practices from admission through graduation to better ensure student success. Following a proven, proactive, and prevention-based approach, we deliver personalized, retention-focused support to each and every online student.
Student support personnel work from a university-specific student support timeline that allows for timely and proactive communication via phone, chat, and email to enrolled students at critical points during each term.
Lead Generation
We consider many important factors when developing and maintaining an institution’s site for enrollment marketing purposes.
RESEARCH
Keyword and competitive research and insight from SEM activity.
CONTENT
The single biggest factor in SEO rankings with search engines
SOCIAL MEDIA & IN-BOUND LINKS
Link quality and quantity are two of the most critical components to a well-optimized site.
TIMEFRAME
SEO can take months to build by itself, but performance can be increased more quickly in conjunction with SEM activities
PAGE OPTIMIZATION
Built to maximize SEO scores to ensure your site ranks higher in organic search results for the terms that we target, driving more qualified prospects to your site.
PAY PER CLICK
Paid ads that exactly match searcher intent have twice as many chances to be seen and are eight times more likely to be clicked.
SEARCH ENGINE OPTIMIZATION
Any marketing firm can generate more leads. The key in online higher education is to generate high-quality, low-cost leads.
SOCIAL MEDIA
EduFirst utilizes a variety of social media channels to connect with students and will tailor the messaging to best serve your institution.
Consulting
From accreditation consulting to personal and professional development, EduFirst has the experience and resources to help organizations thrive in challenging educational and professional environments.
EduFirst ensures that your institution is prepared for an upcoming accreditation/reaffirmation review through a comprehensive accreditation audit.
We can train your team to be equipped with the right tools and guidance for each step of the process.
